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In 1926, she introduced her first little black dress, reclaiming a color that had once been reserved for mourning and working-class women. The House of Chanel still operates its flagship on rue Cambon in Paris, where football bet calculator all began. But Chanel was not born into a life of glamour. Over the years, the company has continued to innovate, such as expanding into ready-to-wear fashion in 1978 and, in 2002, establishing a subsidiary company - Paraffection - dedicated to preserving the heritage skills of fashion artisan workshops. Chanel closed her fashion operations during World War II, then returned to the industry in 1954 to design for the functional needs of modern women. Soon she added a sportswear store in the Normandy resort town of Deauville, where Coco set the tone for her defining sense of style - traditionally masculine garments reimagined for feminine shapes, made from simple jersey fabric.