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Goodreads reviews feel honest until they don't. Weeding through the weekly Top Reviewers, many profiles appear ordinary. The astonishing number of books read and reviewed per week by the Top Reviewers makes it clear that these profiles are not average, albeit avid, readers. To read 400 books per week, every week, is simply not possible, by human standards. While there is nothing preventing actual people from inputting hundreds of books every week into their Goodreads accounts, there isn't much of a reason to do so. So, what's going at Goodreads? Bots, Scammers, and Fake Reviews Top Reviewers' fake profiles might not always be easy to spot, as they often use stock images as the profile picture, or leave the avatar blank. Their reviews, though are fairly easy to spot. Hundreds of reviews per week? Check. Poor grammar and short reviews? Check. Strange, vague, or unrelated reviews? Check, check, check. If it sounds like the warning label on a blood pressure medication, rather than a review for a regency romance, a bot probably wrote it. Bot reviews are often copied and pasted from another book. Many fake accounts will post multiple reviews of the same book. Going down the list of the Top Reviewers, reviews will often trend towards the same book or topic. Positive reviews aren't the only scam being pulled on Goodreads either. Scammers will write hundreds of negative reviews of a book, claiming the book contains incorrect, inflammatory information. Then, using a different profile, the scammer will contact the author of the book and offer to "fix" the bad reviews for a steep fee. After all, better reviews equals better sales, right? The Most Popular Reviewers are determined by votes and likes, but why not combine Top Reviewers and Most Popular Reviewers into one slot? Reviews are not chronological on Goodreads, they shift towards the top of the reviews as they get votes and likes. A negative review, if it's funny, insightful, or describes the plot well, can shift to the top of the ranks just as easily as a positive review. The Most Popular Reviewers do not necessarily only write positive reviewers. They are well-liked reviewers because they are real book lovers, with popular book blogs, Bookstagram accounts, and BookTube Channels.