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When I checked them out I could see that they received 80 five star reviews on one day (15 Aug 2017). None of them were verified. (See link below). Why You Never Want 100% 5 Star Reviews It's time for brands and manufacturers to accept this empowerment as fact. That today's consumer desires the ability to do independent product research. And that they trust each other-the opinions of virtual strangers-as a key resource for that research. In fact, a Deloitte survey published by the Wall Street Journal indicates that "purchase likelihood" is highest when reviews are between 4.2 and 4.5 stars. Leverage – when positive product trends are uncovered, brands should leverage those aspects and products in sales messaging and marketing materials. Similarly, trends from negative reviews about the competition can be used as leverage for a brand's own products. bad product reviews calculator