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Next, we take a look at some of the authors who have already made it big on Amazon KDP. Often compared to JK Rowling, LJ Ross is one of the few examples of self-publishers who found success on Amazon by writing fiction books. Her crime thriller series consists of 19 books, 18 of which have topped bestsellers' lists worldwide. The writer has sold over 7 million copies since she began publishing on Amazon and established a loyal customer base. It's no wonder she's touted as the "Queen of Kindle". As you look for a niche, think about your area of expertise and pick a niche accordingly. As you upload your ebook, Amazon KDP will give you the option to enroll in KDP Select. This is a promotion program Amazon offers to publishers that give them access to a wider audience, and the chance to make more money through Amazon Self-Publishing Global Fund. Go for 70% Royalties How do self-published authors get paid on Amazon?