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The reasoning for this is that at least some of the football bets will end up winning and you can therefore secure some kind of return, rather than putting all of your eggs in one basket by staking your entire balance on a fancied selection. A regular review of these details can help to inform future bets. For example, if a football team is trading at evens, this implies a 50% probability that this side will win the game. Value can also be found through statistical analysis and sometimes it's worth looking past the full-time result market and exploring two-way alternatives such as both teams to score or over/under 2. Registration Required. You will have noticed that our best football betting strategy tips all tie together to help you create a football betting system based on our advice.